134K clicks in 4 months
1.01M impressions at a 13.2% click-through rate.
- 134K
- Clicks
- 1.01M
- Impressions
- 13.2%
- CTR
- 7.7
- Avg. position
Google Search Console
Generative Engine Optimization
Generative Engine Optimization for Search Answers
For teams focused on the generated summaries buyers see in search. We improve the source pages, clear facts, and supporting evidence those answers can draw from, then check observed visibility.
SEO and GEO run as one managed program, owned by senior strategists.
- 58.5%
- of US Google searches now end without a click
- Sparktoro 2024 Study
- 9×
- higher conversion rate from AI-driven (LLM) traffic
- Lutz Finger via Forbes, 2025
- 920%
- average AI traffic growth across managed AEO campaigns
- Internal campaign data
- 4.4×
- AI search visitors are more likely to convert than organic search visitors
- Semrush, 2025
134K clicks in 4 monthsGoogle Search Console
From zero to 1,250 clicksGoogle Search Console
952K impressions in 3 monthsGoogle Search Console
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the work of getting your brand inside AI-generated answers. Instead of competing for a slot in a list of links, you are competing to be a source the model synthesizes from and names out loud.
58.5% of US Google searches now end without a click (Sparktoro 2024 Study). The answer is delivered on the page and the visit never happens. GEO is how you stay in the conversation once the link stops being the destination.
- Google AI Overviews: generated summaries now sit above the organic results for a growing share of queries. GEO works to make your pages one of the sources that summary is built from.
- ChatGPT, Perplexity, Claude, and Copilot: these systems write a complete answer and name a short list of sources. GEO builds the entity clarity, structure, and authority that puts you on that list.
- A much shorter shortlist: a generated answer names a few sources, not ten. The gap between cited and invisible is far wider than the gap between position three and position eight.
"A generated answer names a few sources. GEO is the work of being one of them."
The Business Case for Generative Engine Optimization
The traffic that survives this shift is worth more than the traffic you lose. Visitors who arrive from a generated answer have already been handed a recommendation, and the conversion data reflects it.
Higher-Quality Traffic
AI search visitors are 4.4× more likely to convert than organic search visitors (Semrush, 2025), and research published on Forbes by Cornell faculty member Lutz Finger puts the conversion rate from AI-driven traffic at 9× (2025). Fewer clicks, far better clicks.
Buyers Have Already Moved
TechCrunch reported 7× AI-driven traffic to stores with purchases up 11× in 2025. Buyers are not experimenting with AI search anymore. They are using it to decide who makes the shortlist.
Results That Compound
Generative engines relearn from the web constantly and keep returning to sources they have learned to trust. Across our managed AEO campaigns, average AI traffic growth is 920%. The entity and authority work you fund this quarter keeps paying next year.
Generated answers are already deciding who gets considered. Make sure that shortlist includes you.
How Our Generative Engine Optimization Works
A managed program. A dedicated strategist directs it, and a Technical Operations Specialist ships the work every week.
01
Generative Visibility Audit
We check how you appear across Google AI Overviews, ChatGPT, Perplexity, Claude, and Copilot, and where a competitor is being named in your place. Onboarding takes 14 days.
02
Question and Entity Mapping
We map the real questions buyers ask AI in your category, up to 70 on Growth, 140 on Scale, and 500 on Custom AEO plans, then tie each one to the entities you need to own.
03
Citation-Ready Content
30 to 60 on-brand articles a month with images, and 45 to 90 deeply researched Q&A pieces on Custom AEO plans, written so a model can lift a clean, correct, attributable answer.
04
Schema and Authority Signals
Structured data that makes your claims machine-readable, plus 3 to 20 links a month from trusted sites depending on plan, real mentions on the platforms models read, social posts, and Reddit & Quora seeding.
05
Track, Report, Reallocate
We watch which answers name you and which name a competitor, then move effort accordingly. Weekly written updates, weekly strategy calls, and direct Slack access throughout.
What's Included in Our GEO Services
Generative Visibility Audit
A clear read on where you show up in AI answers today, the queries you should own, and who is being cited instead of you.
AI Question Tracking
Up to 70 tracked questions on Growth, 140 on Scale, and 500 on Custom AEO plans, refreshed as the way buyers ask keeps changing.
Citation-Ready Content
On-brand articles with images, built around definitive answers, defensible claims, and question-answer pairs a model can extract cleanly.
Entity and Topic Authority
Consistent entity definition across your site and the wider web, so generative engines know who you are and what you are credible on.
Structured Data Implementation
Schema that makes your expertise, products, and answers machine-readable, deployed and maintained rather than audited once.
Authority and Press Signals
Links from trusted sites averaging a 35+ trust score, real mentions across Reddit, Quora, LinkedIn, YouTube, and Facebook, social posts on X, LinkedIn, Reddit, and Quora, and Reddit & Quora seeding.
Generative Engine Optimization Results
What sustained work on AI-generated answers produces over time.
From zero to 1,250 clicks
80.9K impressions at average position 5.6.
- 1.25K
- Clicks
- 80.9K
- Impressions
- 1.5%
- CTR
- 5.6
- Avg. position
Google Search Console
952K impressions in 3 months
226 clicks on the closing day, up from single digits in January.
- 5.27K
- Clicks
- 952K
- Impressions
- 0.6%
- CTR
- 14.8
- Avg. position
Google Search Console
GEO Services FAQ
What's the difference between GEO and AEO?
GEO focuses on the generated answer itself: being one of the sources a model synthesizes from and names. AEO is the wider discipline covering generated answers plus assistants, chat interfaces, and answer boxes. We run them as one program because the underlying work overlaps almost entirely.
Which platforms does GEO target?
Google AI Overviews, ChatGPT, Perplexity, Claude, and Microsoft Copilot, plus whatever launches next. These systems weigh similar signals when choosing sources, so one body of work travels across all of them.
How long until I appear in AI-generated results?
Initial improvements typically appear within 30-60 days, with significant visibility gains over 3-6 months. Generative AI continually relearns from the web, so consistent optimization compounds over time.
Can GEO hurt my traditional Google rankings?
No. The qualities that make a model trust your page, including clear structure, defensible claims, consistent entities, and real authority, are the same qualities Google rewards. That is why our clients run SEO and GEO as a single program.
AI Overviews are cutting my clicks. Is GEO still worth it?
That is the argument for GEO, not against it. 58.5% of US Google searches already end without a click (Sparktoro 2024 Study). The clicks that remain convert better, at 4.4× organic search visitors according to Semrush (2025). You want a bigger share of a smaller, better pool.
What content formats work best for GEO?
Content that answers a specific question completely and early. Clear definitions, direct answers, comparison tables, step-by-step guides, and genuine expert analysis. Models favor sources they can quote without rewriting them.
How do you measure GEO success?
Which questions name you, which name a competitor, how that shifts month over month, referral traffic from AI sources, and the revenue behind it. We track up to 500 questions on Custom AEO plans and report in writing every week.
Is GEO relevant for B2B businesses?
Very. B2B buyers now build their vendor shortlist by asking an assistant long before they fill in a form. If the model does not name you at that stage, you are not in the deal.
What makes content citation-ready for generative AI?
A direct answer near the top, factual claims that hold up, clear attribution, schema describing what the page is, and consistent entity signals. Models cite sources they can parse and defend.
What does GEO cost?
GEO programs start at $797/month for the Growth package, $1,297/month for the Scale package, with custom enterprise solutions available for larger organizations.
Do you actually do the work, or just report on it?
We do the work. Content, schema, links, mentions, social posts, Reddit & Quora seeding, and technical tuning are executed by our strategists and our agents. We are not a monitoring dashboard. Qualified Growth and Scale clients are also covered by our 90-Day AI Traffic Growth Guarantee: 30% more organic and AI search traffic in 90 days, or we work free until you get there.
Find Out If AI Answers Include You
We will show you where AI already answers questions about your category, who it names today, and what it takes to be named instead.
- Visibility check across AI Overviews, ChatGPT, and Perplexity
- The generative queries worth owning in your market
- Competitor citation analysis
- A scoped GEO plan with volumes and pricing
We take on 5 new clients a month. 14-day onboarding.